top of page

Standards of Practice
Code of Ethics


At J&W Pets, we aim to improve human-animal bonds through kindness. Whether this happens by providing a walk for an energetic dog so they are calmer at home, pet sitting so the pet parent can fulfill wants/needs met through travel, or training a bird to touch a target so the owner can interact with their bird in a safe way - our goal is to use kindness and permission-based approaches rather than force. 

Why kindness when punishment gets results too?

There have been many studies that strongly support the use of gentle, positive methods over punitive ones when interacting with animals, and we would be happy to share details on this if you'd like to learn more.

However, the most important reason behind our philosophy is that we want to have a collaborative relationship with our animals rather than an authoritarian one. Pets are our companions and when there is trust between us and the animals we share our homes with that human-animal bond can be UNIQUE and AMAZING. In essence, we want our pets to interact with us because they CHOOSE to rather than because they have to.  

We have experienced the value of this kind of relationship and we want to help you achieve it too. 

We also strongly believe in continuing to educate ourselves in order to keep up with the newest information, best practices, innovative techniques, and the most current research on the topics of animal behavior, psychology, and nutrition. 

Least Intrusive Minimally Aversive

LIMA describes a trainer or behavior consultant who uses the least intrusive, minimally aversive strategy out of a set of humane and effective tactics likely to succeed in achieving a training or behavior change objective. LIMA adherence also requires consultants to be adequately educated and skilled in order to ensure that the least intrusive and aversive procedure is used.

LIMA does not justify the use of punishment in lieu of other effective interventions and strategies. 

To learn more about LIMA, please check out the IAABC's LIMA position statement.


Industry Standards

In 2018 the three leading professional dog training organizations, the Association of Professional Dog Trainers (APDT), the Certification Council for Professional Dog Trainers (CCPDT), and the International Association of Animal Behavior Consultants (IAABC) published a unified Standard of Practice and Code of Ethics statement.

J&W Pets, LLC and its members have agreed to support and adhere to the industry standards in the practice of animal behavior consulting and training. 

Read the industry-standard joint Standard of Practice and Code of Ethics.

bottom of page